a compilation of recent work by Randall Jones

Sanalac is the oldest powdered milk brand, and is sold in most major grocery establishments. In this assignment, I was asked to find a grocery item that I would be interested in rebranding. Here is a print concept that I created:

The L’Oreal Brandstorm marketing competition of 2009 took place during the entire Spring 2009 semester. In December, my team of three was chosen to compete in the Finalist category against NYU, BYU, U of Michigan and UT Austin. Our client was Maybelline, and were asked to create a fragrance, its packaging and an accompanying marketing campaign. Our product, which we named AIR, is a foaming fragrance. I designed the packaging of our product. We worked with Gotham, Inc. to create the ad for our final presentation to the L’Oreal and Gotham executives. The final ad including packaging are shown below.

For Reese’s Puffs, I was assigned a project at Burrell Communications to create a promotional campaign. The campaign was to include a 30 second radio spot, a 60 second radio spot, and a cereal box design. The overall concept presents Reese’s Puffs as a brand that makes extraordinary things happen. Lebron James is the central figure, and the Reese’s Puffs consumer would have a chance to win a limited edition version of the Lebron James VI shoe in Reese’s colors and host a basketball tournament featuring James in their city.